2012 - It's all about tweaking

Hello to one and all and may I be one of the last, I'm sure, to wish you a very happy new year. Four days into 2012 and I'm already in "resolution mode", plotting out brilliant ideas that I'll more than likely discard before February.

While others plan to lose weight and quit smoking (both resolutions I should try) I tend to come up with wild plans to improve my new year from a work point of view. Whether it's the holiday booze still lingering in my system or the fresh start offered by the first work day in January, I can't help but get caught up in the spirit of change. 

This year, however, I've managed to control myself somewhat. Yes, some of the outlandish strategies I've concocted to rule the media world (without the need for phone hacking) still remain, but I'm more focussed on subtle tweaking than before. As you will have noticed, I didn't opt for a complete website redesign this year as I have in Januarys past. A few font adjustments and gentle alignment shifts are all I felt were needed. The result is time saved and an outcome I'm pleased with. 

Now I want to bring this tweaking to my day-to-day work. I'm happy with the way I write but I want to weed out tired expressions and sloppy sentence structure. Focus on that and I achieve my goal without the need for wholesale change.

I appreciate that, should I completely commit to tweaking, I could end up producing half-arsed work. For example, I'm not planning to try the same technique when finding new clients, performing research or pitching articles. Sometimes, however, tweaks are all you need.

After all, the speed of air travel was improved by making changes to the engine, not trying to do without with the wings.