Yesterday I launched a new service providing professional copywriting for mobile app developers. I call it Pocket Copy.
If you're an app developer, you've probably already received the launch email but, for those of you who didn't, I've included the highlights in this post. Pocket Copy aims to help developers add professional polish to their apps by delivering text that's as good as the code that surrounds it and provides all kinds of editorial from app store descriptions and in-app text to help screens, manuals, press releases and scripts for voiceovers and character dialogue.
I've already spoken to a number of excited devs looking to enlist the aid of Pocket Copy so, if you would like to do the same, visit the website at www.pocket-copy.com or email hello 'at' pocket-copy.com.
Okay then, what is Pocket Copy?
Pocket Copy is a professional copywriting service designed solely for mobile app developers and other companies within the mobile marketplace. Providing in-app editorial, manuals, help screens, character dialogue and voiceover scripts as well as copy editing and proofing, Pocket Copy also offers a range of services outside of your app, including app store descriptions, press releases and website copy.
Hmm, why such a niche offering?
Well, you may or may not know that my current work is split evenly between writing magazine articles and books on Mac, iOS & Android topics and delivering marketing and advertising copy to a range of clients worldwide. My belief is that success comes from focussing on what you know and what you do well. The result in my case was Pocket Copy.
Oh, so you think my app sucks?
Now let me get one thing clear, I’m not approaching you because I think the editorial in your app isn’t good already. I’m merely making sure that you’re aware of my new offering so that you might consider using Pocket Copy for your next project.
Having written about mobile tech for over a decade as editor of iCreate magazine and a writer for many, many tech magazines and websites, I know how much work you put in to making an app great. Pocket Copy is here to give you one less thing to worry about without blowing your budget.
So, whether you want characters or narrators in your app to sound less like robots (unless they are robots in which case we cater for that too) or you want to explain how to use your app in a clear, concise manner through help screens and guides or app store descriptions, Pocket Copy can do it all.
I hope you will find our rates surprisingly affordable and we also offer unlimited rewrites for every project commissioned so you won’t pay a penny until you’re completely satisfied.
Check out our website at www.pocket-copy.com or email us at hello 'at' pocket-copy.com to find out more or to discuss your next project.
Teach Yourself Visually: Facebook is now available on real and virtual shelves.
I'm sure most of you reading this don't think you need help with your social media but you might be surprised at some of the tricks and tips I've come up with for a safer, more sociable digital life. Thanks to some superb timing, it's one of the very few books that will actually tell you how to make the most of the Facebook Timeline too. It's also an ideal gift for those parents who, like mine, think Facebook is dangerous and full of criminals looking to steal your bank details.
Scriptwriting pros and iPad owners with a passing interest in writing for stage and screen will want to check out my review of Final Draft Writer for Tap! Magazine.
As a long time user of Final Draft for Mac (did you know I studied scriptwriting at university?) I was keen to try the iPad version for the writing flexibility it might offer. I also had my doubts as to whether a mobile version of the software would stand up to the demands of the modern scribe.
To discover my verdict, take a look at the review here.
I'm not sure if anyone else finds this annoying but I can't stand being forced, when Mail is in full screen mode, to respond to an email on the same screen.
You know what I mean, right? If not, let me clarify.
When Mail is set to run in full screen mode it has its own desktop in Lion or Mountain Lion. So let's say you receive a new email. You three-finger swipe across to the Mail desktop and click Reply to respond to the email you received. At this point, the New Mail window appears above the main Mail interface which is greyed out and inaccessible.
But what if you want to copy and paste something from another email while you write? What if the email takes you longer than expected and more emails arrive while you write? It used to be that the New Mail window floated and could, therefor, be dragged to any location while you accessed your Inbox. Not in full screen mode.
Now, the standard process to get back to your Inbox when in full screen mode is to click Cancel, save a draft of the message, access the emails you want and then head back to editing your draft. Either that, or drop out of full screen mode and work that way. Not very efficient and pretty slow.
So today I tried something and, like most things Apple, "it just worked".
To retain full screen Mail use while having a floating New Mail window, all you need to do is select the message you want to reply to, swipe back across to your main desktop and hit CMD+R. The New Mail window now appears as a floating window on your desktop and you can access your Inbox as you would normally. Brilliant!
Perhaps people have been aware of this feature since full screen Mail was introduced but, for those of us who might be a bit slow on the uptake, I hope this will be of use.
If you're excited about upgrading to OS X 10.8 Mountain Lion this month or you're yet to make up your mind, check out my latest feature for MacFormat magazine.
In it, I delve into all the clever new features added in Mountain Lion, showcase the brand new apps and techniques on offer and also answer the annual question for Mac users: "Is my computer ready for the new OS?"
The feature appears in issue 250 of MacFormat which, in celebration of this milestone edition, has undergone something of a transformation in design and interactivity terms, so it's definitely worth checking out in print or through the new iPad edition.