This isn't a new phenomenon, but it's becoming a great deal more prevalent, especially on British television. A product so distinctly average that its promotion requires a supremely talentless voiceover actor to shout into a microphone. The result? A commercial that everybody hates for its unimaginative and sonically intrusive message.
When will marketing teams realise that louder DOES NOT mean better?
Even worse than simply shouting over an advert is a voiceover actor shouting in a “faux-posh” voice that ends up sounding like Brian Blessed on crack. To be fair, big old BB has done his share of "shout-mercials" but then shouting "Gordon's alive!" is pretty much all he's famous for, so he can be excused for cashing in when a lazy advertising exec comes calling. The rest, however, are the embodiment of all that is wrong and broken in modern society. He who shouts loudest gets the attention of the morons too stupid to find the mute button.
Nobody likes these adverts apart from the voiceover actor himself and his long-suffering mother who is beginning to wonder when her 40-year-old son will finally move out and find a nice girl.