Waffle_Still.png

Meet the go-to B2B copywriter for tech brands delivering content strategy, landing pages, emails
and website copywriting services.

WIN more cuStomerS without the usual waffle.

Stop wasting your time on overcooked, old-school marketing. Start seeing results with a simpler, smarter approach.

Waffle_Still.png

Meet the go-to B2B copywriter for tech brands delivering content strategy, landing pages, emails
and website copywriting services.

WIN more cuStomerS without the usual waffle.

Stop wasting your time on overcooked, old-school marketing. Start seeing results with a simpler, smarter approach.

Hey! I’m Ben.

I help B2B and B2C tech brands say the right things to convince the right people to make the right decisions.

Stuff like clicking, buying and sticking around.

Whether you’re launching, pivoting or fixing words that aren’t working, I’ll make your life easier with a no-nonsense process that supports your goals – no brunch meetings or mood boards required.

Ready to go?

Let’s talk. You’ll get 10% off if we end up working together.

Need some help?

Send me words that aren’t working. I’ll help fix them.

Or do you want to see some of my clients first?

This ain’t my first rodeo…

Over the last 20+ years, I’ve delivered thousands of conversions and absorbed petabytes of industry knowledge working with mic-drop-worthy tech companies like these…

…and I apply everything I’ve learned when I work with companies like yours.

Ready to follow in the footsteps of leading technology brands?

Or, if you don’t believe my crowing, just keep on scrolling…

Kind words from good people

  • “Ben's content led to a big increase in qualified leads in a short period of time. He’s great to work with and always does what he says he's going to do.”

    Rocco Seyboth, Vice President, Marketing & Sales Development, Archive360

  • “Ben was vital to the success of our Microsoft account expansion. I wouldn’t hesitate to recommend him to any team needing an A* B2B copywriter, especially for tech.”

    Matt Rowbotham, AE, Altura | Ex-tech founder

  • “Ben has a genuine ability to quickly understand technical subjects and convert them into messaging decision makers can understand."

    Klaus Oxdal, Director Global Partners – Modern Applications, F5

  • “Ben consistently turned complex stories into clear, compelling copy, with a sharp eye for detail and a creative mindset. A true professional and a great collaborator.”

    Marie Claire Bolsius, Marketing Communications Lead, Microsoft Western Europe

  • “Ben has an incredible knack for just ‘getting it’, turning convoluted stories into simple English. He played a pivotal role in building our copy proposition, which became a key part of our agency’s offer."

    Dale Smith, Director – Presentations, Emperor

  • “Ben is one of the most talented and reliable copywriters I’ve worked with. He captures a brand’s voice, distils complex ideas into clear messaging and crafts content that resonates.”

    Guliz Schaefer, Communications Consultant

Need Quality Tech copy this week?

I take on a limited number of short-notice projects each month. Get in while the window’s open.

seal more deals with…

  • Lead-Generating Landing pages

    Get copy that increases conversions for your product or service using proven techniques tailored to your target audience.

  • Attention-Grabbing Email Flows

    Boost your outreach with persuasive email copy that cuts through the noise and turns cold leads into sales (without sounding salesy).

  • Eye-Opening Long-Form Content

    Attract the right customers with detailed eBooks, blogs and white papers that capture attention and drive awareness.

  • Scroll-Stopping Pay-Per-Click Ads

    Increase your clicks and leads while reducing your ad spend with compelling copy for ads on Google, LinkedIn and more.

  • Captivating Website Copy

    Tell your story in a way that speaks to your ideal customers, whether you’re reworking your website or starting from scratch.

  • Conversion-Focused Content Strategy

    Combine content across a carefully crafted campaign to generate awareness and convince customers you’re the right choice.

Now There’s No need to worry about…

1. The reason your existing copy isn’t delivering the results your business needs.

2. Finding the time and energy to create content that actually makes a difference.

3. Ways to avoid your copy sounding like every other business in your niche.

4. Whether using ChatGPT is negatively impacting your sales and your brand.

5. How to simplify your offer so your ideal customer says ‘yes’ faster.

6. If you can afford the cost and complexity of traditional marketing agencies.

I bring answers to all of the above to every project.

Want to see how it’s done?

FACT:
Most writers don’t ‘Get’ Tech.

I’m not ‘most writers’

In fact, I’m more than just a writer.

I’m your trusted advisor, strategist, cheerleader and word wrangler in one.

A guy who knows his PaaS, DaaS and SaaS from his elbow.

  • I move fast, ask smart questions and follow a proven, streamlined process.

  • I know the IT channel and what makes vendors, partners and customers tick (and click).

  • I understand complex products and the people you’re selling them to.

No waffle. No delays.

Meet the anti-waffle content process

The straight-talking, stress-free way to achieve the results your business needs

(without marketing buzzwords).

1

CREATING Synergy

We have a conversation.

You tell me what you’re looking for, I ask a bunch of questions about you, your business, your goals and your audience.

2

Surfacing Insights

I do my research.

I take what I’ve learned and go learn even more, digging into your offer, your market, your competitors and your existing or ideal customers.

3

Ensuring Alignment

We run through what I find.

I explain what I’ve learned and outline my approach to make sure we’re on the same page.

4

Execution

I do the writing.

I lock myself away and focus on creating clean, clear and persuasive copy that’s irresistible to your target audience.

5

Synchronisation

We review content drafts.

You provide your feedback on a call, via email or in shared documents. Whatever works best.

6

I send the finished copy.

With edits made and final checks completed, we lock in your content and send it out into the world.

Final asset delivery

7

Optimisation

We find ways to improve.

After your copy has been live for a while, we can review the results and adjust accordingly, applying successful approaches to other pages, email campaigns and more to maximise impact.

Want me to run you through my jargon-free process?

Let’s find a time to talk about how I can help your business.

Early-Stage? Let’s Build Together.

If you’re pre-seed or just launching and don’t have much of a marketing budget, we should still talk.

I often work with founders whose offer I’ve fallen in love with and want to get behind.

It’s not pro bono work, but we may be able to get creative with payment terms if we’re a good fit.

WANT TO SEE WHAT I CAN DO? JUST ASK.

You want proof of my skills. I get that.

I don’t share a public portfolio because most of my work is covered by NDAs or published under agency names. However, I’d be happy to send relevant examples.

Tell me what you’re working on and I’ll share a selection of samples that match your business and its goals.

Ready FOR waffle-free copywriting that drives more sales & Sign-ups?

Book a call to talk through your goals today.

You’ll get practical advice, plus 10% off your first invoice if we work together.

No pressure. Just clarity and next steps.

OK, so you’re Still on the fence.

Why not test the water?

Most of my best client relationships have come from showing off my skills first.

If that’s what it takes to convince you that I’m the right fit, let’s do it.

Choose your own adventure…

Send me a page, email or ad that’s not working and I’ll give you honest, actionable feedback. No strings attached.

Or play the long game. I’ll send you the occasional fluff-free tip via email to help you work smarter and write better copy.