I thought marketing a brand I loved would be easy. I was wrong. A while ago I set up a sustainable T-shirt business called Sea & Piscine. It was partly for the planet, partly for fun and partly because I wanted to know what it really feels like to be on the other side of the brief. Not just a copywriter helping a founder launch but the founder too.

Hiring a B2B tech writer might not sound like a big deal. Until you try it. So, how do you find someone who actually gets your business and your customers, and can turn complex ideas into copy that moves people to action?

When someone who couldn’t afford my services asked for copywriting advice, I gave them five solid pointers to help improve their website for free. They barely acknowledged them. Now, I’m sharing those same tips here, in case they’re exactly what you need to boost your homepage, blog or SEO.