B2B Tech

Copywriting

Rates

I don’t do mystery pricing or "it depends" estimates. Just clear numbers from a specialist B2B tech copywriter who's been doing this for 20+ years.

If you want someone who actually gets technology, not just writing, here's what working together costs.

Quick summary:

  • Website copy
    from £3,000

  • Landing pages
    from £1,000

  • Email copy
    from £550 per email

Website Copy
From £3,000

For tech companies and SaaS businesses that need a full site rewrite or a new site built from scratch. Typically covers up to 10 pages, including homepage, services and about.

Get words for your website that make your ideal customer think "this is exactly what I need" and then do something about it.

Landing Pages
From £1,000

If your landing page isn't converting, it's almost never a design issue. It's a messaging problem.

As a specialist landing page copywriter for B2B tech and SaaS, I build every page around your audience's real objections, not your feature list.

Email Copy
From £550 per email

B2B email copywriting for tech companies, SaaS products and startups. Most email projects work better as a sequence, so I usually package these together. Whether it's a nurture flow, cold outreach or a launch series, pricing is based on the number of emails and complexity of the brief.

How it works

Every project is fixed-price. You'll know the full cost before anything starts, and each project includes a set number of revision rounds agreed upfront.

Ready to talk?

Book a call to chat through your challenges so we can come up with a plan to improve your content quickly.

BOOK A STRATEGY CALL

NEED MORE ANSWERS?

  • A: Freelance B2B tech copywriter rates in the UK typically start from £550 per day for experienced specialists. Project rates vary by deliverable. Website copy projects generally start from £3,000, landing pages from £1,000 and individual emails from £550. Generalist copywriters may charge less, but B2B tech copywriting is a specialist discipline that requires genuine industry knowledge, not just writing ability.

  • A: A specialist B2B tech copywriter understands the products, the buyers and the sales cycle. That means less time spent on briefing, fewer rounds of revision and copy that speaks to technical decision-makers without losing the business case. For technology companies and SaaS businesses, a specialist will almost always outperform a generalist on conversion.

  • A: Every project includes an initial strategy conversation, research into your market and audience, copy written to an agreed brief and a set number of revision rounds. You'll receive a full cost breakdown before work starts so you know exactly what you're getting.

  • A: The number of revision rounds is agreed upfront and varies by project size. Revisions are based on the original brief. If the scope changes significantly, we'll discuss that before proceeding.

  • A: The most common reasons a landing page isn't converting are: the headline doesn't speak to the right problem, the copy leads with features rather than outcomes or the call to action doesn't match where the reader is in their decision. A landing page copywriter with B2B tech experience can usually identify the issue quickly. Feel free to send me your page for a free copy review.

  • A: Yes. SaaS copywriting and startup marketing support make up a significant part of my work. If you're launching a product or need fractional marketing support, get in touch. Early-stage founders are welcome and I occasionally work flexibly on payment terms for the right fit.

  • A: A single landing page typically takes around a week from brief to first draft. A full website copy project usually runs three to five weeks depending on the number of pages and feedback turnaround.

  • A: Yes. I work remotely with B2B tech and SaaS companies across Europe and North America as well as the UK.