Expert messaging strategy & copywriting for growth-stage B2B tech teams.
STOP Wondering
What To Say.
Start saying
What Matters.
Work with an experienced B2B SaaS copywriter to turn your knowledge into sharp messaging that attracts the right buyers and drives revenue growth.
A clear, no-nonsense process honed over 20+ years in B2B tech MARKETING:
Define who you need to reach.
Shape how you speak to them.
Create copy that converts.
Don’t let a weak narrative hold you back.
Get messaging that pulls its weight.
2 Decades
OF B2B Tech
COPYwriting.
200+ Projects
Delivered.
Over the past twenty years, I’ve worked as a B2B tech copywriter, creating value propositions, messaging strategy and conversion-focused copy for global technology brands and ambitious scale-ups.
From established names like Microsoft, Logitech and Lenovo to early-stage SaaS teams and founder-led tech startups, I turn complex products into clear narratives that sell.
CLARIFY YOUR
POSITIONING.
CONVERT MORE.
You’ve got a great product.
You know it inside out. How it works and what it can deliver.
But not enough bandwidth.
You’re stretched too thin to think about who to target and how to do it.
Here’s how we fix it.
Together, we define who you need to reach and what drives their decisions, then build a foundation to base your website, campaigns and sales conversations on.
Let’s find
your focus
We begin with a focused discussion about your product, current challenges and ambitions.
1. Start With
the reality
I do my research, study customer feedback and carry out a short survey or workshop.
2. Dig into
the details
I turn what I find into a framework you can use across sales, marketing and future content.
3. SHAPE YOUR MESSAGE
What do you get?
A detailed framework document that includes:
A clear definition
of who you need to reach.
A sharpened articulation
of what sets you apart.
A structured narrative
for use by all teams.
Powerful messaging pillars
to guide campaigns and comms.
Plus: An experienced copywriter who understands
your business and can write fresh copy quickly.
Clarity
Trusted By B2B Tech Leaders
“Ben’s content led to a big increase in qualified leads in a short period of time. He’s great to work with.”
Rocco Seyboth | Vice President, Marketing & Sales Development | Archive360
“Ben consistently turned complex stories into clear, compelling copy. He has a sharp eye for detail and a creative mindset.”
Marie Claire Bolsius | Marketing Communications Lead | Microsoft Western Europe
“Ben was key to the expansion of our Microsoft account. He crafted The highest quality content on complex topics from AI to digital transformation.”
Matt Rowbotham | Tech Founder | Ex-Hoppin/Microsoft
“Ben has a genuine ability to quickly understand technical subjects and converts that knowledge into messaging business decision makers can understand.”
Klaus Oxdal | Director Global Partners, Modern Applications | F5
What CHANGES
When you sharpen your messaging?
Internal
alignment
around who you serve
Stronger
positioning
Your competitors Can’t match
Better
prospects
who know why you’re relevant
faster
execution
without second guessing
More qualified
leads
without chasing more traffic
Shorter
sales cycles
that get to the ‘yes’ faster
Get Clear.
Move forward.
If your product is strong but your results don’t match up, the issue isn’t effort. It’s focus.
Let’s figure out who you should target and what drives their decisions, then build a narrative that works harder for your business.
Drop me a line to ask any questions or book a call.
Just want quality copy without the strategy?