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Sick of jargon, marketing fluff & CHATGPT-powered ‘insights’?

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This isn’t another newsletter full of “marketing gems” that sound like they’ve been recycled from a pitch deck.

It’s a practical, punchy dispatch for anyone building or marketing tech, especially if you’re tired of the usual dull, formulaic B2B content marketing.

My goal is for every “issue” to serve up content nuggets that actually help, like:

• Tweaks that make B2B content instantly more persuasive

• How to simplify your message without dumbing it down

• The one tiny tweak that can help double email response rates

• What most content agencies get wrong about landing pages (and how to fix it)

• The telltale signs your copy isn’t doing its job

I’ve written hundreds of landing pages, sales emails and lead gen assets for startups, scaleups and global tech brands, and now I’m sharing what works and, through painful trial and error, what doesn’t.

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